Lume
HOW DOES A BRAND WITH A SPIRIT OF PROBLEM-SOLVING DEFINE A MEANINGFUL PLATFORM FOR SOCIAL IMPACT?
A WHOLE BODY DEODORANT BRAND WOULD KNOW BEST: YOU HAVE TO SMELL A PROBLEM BEFORE YOU CAN SOLVE IT.
**2ND PLACE WINNER OF THE '23 BRANDCENTER SPRINT**
MANIFESTO:
WHOEVER SAID BEING NOSY WAS BAD?
BE NOSY BECAUSE OUR NOSES ARE THE FIRST INDICATOR THAT SOMETHING IS OFF.
BE NOSY BECAUSE WE NEVER KNOW THAT PROBLEMS EXIST BEFORE WE STICK OUR NOSES IN THEM.
BE NOSY BECAUSE YOU HAVE TO FOLLOW YOUR NOSE TO THE SOLUTIONS OF THE PROBLEMS THEY UNCOVER.
BE NOSY BECAUSE IT'S NEVER A BAD THING TO BE CURIOUS. IT'S JUST A SIGN YOU CARE.
BE NOSY BECAUSE IF WE WANT PROGRESS, WE HAVE TO START ASKING QUESTIONS TOO.
LUMĒ X LUMĒNOUS MINDS
BE NOSY.
HOW IT COMES TO LIFE... AN INTERNAL PROGRAM:
(WEB FLOW)
AND WE SPREAD THE WORD IN OUR CREATIVE BY ENCOURAGING A NEW SLEW OF THINKERS TO BE NOSY.
SOCIAL PAID ADS:
IN-STORE MARKETING:
PRODUCT EXTENSION:
BACKGROUND:
WHEN DR. SHANNON KLINGMAN OB-GYN GOT CURIOUS ABOUT THE ABUNDANCE OF WOMEN BEING TREATED FOR BACTERIAL VAGINOSIS, SHE FOLLOWED A HUNCH AND DISCOVERED A MISDIAGNOSIS. ODOR THOUGHT TO BE INTERNAL WAS ACTUALLY AN EXTERNAL PROBLEM REQUIRING AN EXTERNAL SOLUTION.
HER KITCHEN-SINK SCIENCE LED TO AN ODOR-BLOCKING PRODUCT DESIGNED TO HELP FEMININE ODOR BELOW THE BELT, SAFE TO USE ON THE ENTIRE BODY. TODAY HER MYTH-BUSTING STORYTELLING SPREADS THE WORD ON SOCIAL MEDIA AND THE WHOLE BODY DEODORANT HELPS A GROWING COMMUNITY DIMINISH BODY ODOR AND GROW IN CONFIDENCE.
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