THE NUMBER OF KIDS IN SPORTS IS ON A RAPID DECLINE. LET'S HIJACK A SUPER BOWL TRADITION AND REDIRECT THE FLOW.

THE NUMBER OF KIDS IN SPORTS IS ON A RAPID DECLINE. THAT'S NO REASON TO CELEBRATE, AND IF IT CONTINUES, SOON THERE WON"T BE ATHLETES/A GAME TO CELEBRATE. BUT GATORADE OWNS CELEBRATION, SO LET'S HIJACK A SUPER BOWL TRADITION.

THE NUMBER OF KIDS IN SPORTS IS ON A RAPID DECLINE. IF THAT CONTINUES, ONE DAY SOON THERE COULD BE NOTHING LEFT TO CELEBRATE. SO LET'S HIJACK OUR OWN CELEBRATION, A SUPER BOWL TRADITION, AND REDIRECT THE FLOW OF ATTENTION.

THE NUMBER OF KIDS IN SPORTS IS ON A RAPID DECLINE. ONE DAY THERE COULD BE NOTHING TO CELEBRATE. SO LET'S HIJACK A SUPER BOWL TRADITION AND REDIRECT THE FLOW OF ATTENTION.

KIDS ARE LEAVING SPORTS. IF THAT CONTINUES, ONE DAY SOON THERE COULD BE NOTHING LEFT TO CELEBRATE. LUCKILY, GATORADE HOLDS AUTHORITY OVER CELEBRATION. SO LET'S HIJACK A SUPER BOWL TRADITION TO REDIRECT THE FLOW.

IN SPORTS, CELEBRATION BELONGS TO GATORADE. BUT WITH A RAPID EXODUS OF KIDS FROM SPORTS, THERE COULD SOON BE NOTHING TO CELEBRATE. 

KIDS ARE LEAVING SPORTS. AS THE LEADING AUTHORITY OF SPORTS CELEBRATION, GATORADE KNOWS THAT'S NO REASON TO CHEER. LET'S HIJACK OUR OWN CELEBRATION, A SUPER BOWL TRADITION, TO REDIRECT THE FLOW OF ATTENTION.